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How do people feel about email now? Is it still a worthwhile tactic for small-business owners and marketers to pursue? The simple answer is yes!!

Here are the Top 5 research-backed reasons email marketing is vital for businesses of all sizes:
1. Email is an easy way to reach mobile customers.
2. It’s an effective way to keep customers informed
3. Email coupons drive online and in-store sales
4. It’s easy to customise and integrate into other marketing tactics
5. Email marketing is inexpensive

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